Some of you are probably thinking, “Uh… a cow?” Others might be thinking “Finally something different this holiday!” And some of my more discerning students may be thinking, how does Holiday Cow relate to the Miles Design brand?
The short of it is, we wanted to wish everyone Happy Holidays in a way nobody else would. And we think, even if you do have an innate fear of cows, you will probably find this humorous on some level. At least we do.
Sometimes doing something a little out of the norm is the best way to get noticed. And other times, it’s not…
Something that veers towards inappropriate, crude or subversive, is bound to get noticed as well, but not necessarily in a good way. Chances are, the most creative way to get noticed is also appropriate for your brand. Doing something outside of the norm just might help a potential customer imagine your company in a fresh, new way. “Hey, did you see that thing with the cow? You gotta see this.”
For us, Holiday Cow is about sending a fun Holiday message to our friends, clients, and vendor partners. It carries on our slightly irreverent sense of humor, our brand look and feel, and just so happens to “moo” occasionally. Hopefully you will enjoy Morty as much as we did creating him for you. (Who knows… maybe next year it will be a Llama, named Ike.)
What have you done with your brand that’s outside of the norm (in a good or bad way)? What can your brand do differently in 2008? How can we help?