If you’ve ever worked in the marketing world, you’re very familiar with the phrase “make the logo bigger.” Now there’s a push for companies to be perceived as environmentally responsible, and practicing sustainable business er, practices. In effect, companies want their brands to be perceived as the most “green.”
NBC has taken this one step further. They made their logo and website green for the week. Okay, I’m sure NBC means well, but is making their logo green for a few days really benefiting the environment? NBC launched “Green is Universal” last weekend during Sunday Night Football. As part of this awareness campaign, NBC dimmed the studio lights to demonstrate how they were helping conserve energy. Here’s where it gets funnier…
In addition, NBC flew anchors from the Today Show to all ends of the Earth to report on the conditions from all around the world. I’m no expert, but isn’t jet fuel a major contributor to the release of general nastiness into the environment? It seems to me that they could have done more good by launching local campaigns in local markets, instead of burning jet fuel to report on the damages already done.
As icing on the cake, David Schwimmer and Al Gore are guest staring on 30 Rock Thursday night, in totally comedic “environmental wacko” roles. Interesting that they would choose this week to poke fun at their own initiative. Go figure.
Silly or not, they got me talking about their very own “brand of green.” But if you ask me, it’s just another green logo.