When designers (pro)create.
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Designers love to create. Sometimes we even procreate. And that can be intimidating.
I’m not the first to suggest that jumping into parenthood comes with many new pressures. It’s just that as designers, we tend to put a little extra pressure on ourselves. Never mind the whole am I ready to be a parent? line of thinking. This is a different kind of pressure.
Our friends, families, and even our clients expect a certain level of cool factor when we have babies. Most of all, we place this pressure on ourselves. The baby’s name. The nursery decor. The clothes. The birth announcement, and so on…
You may have figured by now, my wife is 18 weeks pregnant with our first child. We’re nearing that time when many parents find out, and begin decorating the child’s room. We’ve been discussing colors, themes, crib bedding, paint, and other miscellaneous decor. Add to this, we have decided it will be fun to not find out the sex of the child. (For the record, I’m feeling boy.)
Our friends have already started joking that we’re going to have such a mod baby, but we’re the ones who are feeding that. We can’t pick up just any crib bedding, it’s gotta work with the baby’s brand. Ridiculous? I don’t think so. How many times have you looked at a car, or a shirt, or a pair of shoes and thought… that’s just not ME. You quickly sized up that item, and how appropriate it was/wasn’t for your personal image. When it comes to our children, especially a designer’s children, it’s even more evident.
In the end, all I really care about is having a healthy, happy baby… and happy, healthy mommy. But for now (pressure or not) I’m having fun thinking about our growing family, and creating a new brand… baby.
Josh Miles
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Tags: brand baby, designers, family, kids, nursery
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My friend, let me tell you from experience… the baby brand is the most involving of them all. You will always see a new more exciting item, that you will buy just to see the reaction it gets from your little one. After all they are the greatest creations of them all.
You might want to visit. http://booninc.com – the frog pod is were its at!
You know, I never really thought as babies as Brands! Since becoming a designer, I’ve always sort of seen adults as Brands. Like you said, everything we pick out for ourselves says something about us and our image. I never really thought about how that is projected towards our children.
We tend to make them little mini Brands of ourselves. That is, until they get old enough to start thinking of themselves as an individuals. Take it from a father of an 8 year old girl who now wants everything in the brightest colors possible and with as much glitter as you can pile on!
As my son was wandering around in his little pink sleeper that his
grandmother bought him, I tried to decide what his brand would be. I
keep telling myself that confidence
will be the theme. No matter how
his mother dresses him, or how thick his glasses are (like dad), this little kid will laugh in the face of ridicule. Thick skin will be the brand.